#idecide

The Challenge: I Decide was an international campaign about woman and girls rights, rolled out in four different languages across 146 countries. Campaigning for the inclusion of a stand alone goal for gender rights and womens empowerment in the Sustainable Development Goals at the United Nations General Assembly in New York.

The Solution: Working on the users end to end journey from first contact through to joining our supporter database and signing the petition presented to Ban Ki-Moon the UN Secretary General. We created both online and offline material that was socially and culturally sensitive to the regions the campaign covered, forming a successful and award winning user centered campaign.

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